Methodology Data is from the July 2020 CarGurus report titled “US COVID-19 Sentiment Study: June 2020.” 779 US car shoppers were surveyed during June 2020. 722 US car shoppers were…
Note Digital ad spending historical data up to 2015 is derived from Interactive Advertising Bureau (IAB)/PricewaterhouseCoopers (PwC) data. Methodology Estimates are based on the analysis of various elements related to…
Methodology Data is from the July 2020 CarGurus report titled “US COVID-19 Sentiment Study: June 2020.” 779 US car shoppers were surveyed during June 2020. 722 US car shoppers were…
Executive Summary Digital ad spending in the US automotive industry will decrease by 18.2% this year to $10.94 billion. This will be the largest reduction in digital ad spend by…
Are you looking for ways to ramp up your social media marketing in 2021? Want to know the key trends that should affect the way you manage your social media…
