US Connected TV Advertising 2020
A Surging Channel in an Uncertain Year Executive Summary Because viewers continue to flock to streaming video, connected TV (CTV) ad spending will continue to increase for the foreseeable future….
Emarketer Updates
Planes, trains, and automobiles: Travel ad sales to soar in 2021
Following a year when travel turned taboo and staycations became standard, advertisers are begging stir-crazy customers to come fly with them. Dentsu Aegis Network expects worldwide travel and transport ad…
Automotive industry shows signs of recovery, a positive for the industry’s 2021 ad spending
The major automotive companies reported positive year-end sales figures yesterday, a potentially good sign for the industry’s ad spending in 2021. In Q4 2020, General Motors posted a 4.8% increase…
Toyota and Stellantis will increase US EV battery manufacturing following government plans
The news: Toyota and Stellantis (whose brands include Jeep, Chrysler) both announced major investments into US-based EV battery manufacturing, per Ars Technica.
Key Opportunities for Dealerships to Adapt to Long-Term Industry Changes According to US Auto Dealers, April 2021 (% of respondents)
Note: Data was provided to Insider Intelligence. Methodology: Data is from the April 2021 J.P. Morgan “Auto Annual Dealership Survey.” In March-April 2021, J.P. Morgan and Chase Auto…